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Media 2020-11-26T14:05:00Z
chart of the day

Sign up for the Chart of the Day Newsletter

The Chart of the Day newsletter is a daily email packed with data and key statistics on the biggest trends in today's most disruptive industries.
Politics 2020-11-26T12:10:33Z
Fox News building New York

A battle over right-wing media bookings is playing out as Fox News reportedly tells guests to not appear on Newsmax

A report by CNN suggests that Fox News insiders are growing increasingly worried about Newsmax, which is eating into its ratings.
Media 2020-11-26T10:00:00Z
sports streaming ecosystem_4X3

THE SPORTS STREAMING ECOSYSTEM: How sports are going over-the-top and eroding the last bastion of pay-TV

This report examines how the OTT sports landscape is expanding and fragmenting, and how the fan experience is evolving on digital services.
Tech 2020-11-26T04:27:49Z

Facebook's AI-fueled attempt to block bad ads is hurting legitimate small business owners — and its 'pay-to-play' customer support is leaving them stranded ahead of the holiday shopping season

When Facebook incorrectly bans ads, smaller advertisers say they pay the price because of slow, opaque, and inconsistent customer support.
Media 2020-11-26T01:04:00Z

THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023

Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
Media 2020-11-25T23:03:00Z

AI IN CONTENT MARKETING: How leading marketers are taking advantage of AI to accelerate content generation, better understand content performance, and refine content promotion

This report examines the current and potential role AI-based tools can play in enhancing an organization's content marketing efforts.
Politics 2020-11-25T21:40:01Z

Fox News is under a siege of its own making from Trump

The network is confronting the wrath of the viewer it amplified as Trump lashes out and encourages his base to change the channel.
Media 2020-11-25T21:04:00Z

Get a sneak peek into the most trusted social media platforms of 2019

Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2019 Digital Trust Enterprise Edge Report!
Entertainment 2020-11-25T20:17:01Z

Taylor Swift's massive fanbase sets Disney Plus up for an easy win with its new 'folklore' concert album

Taylor Swift has one of the most avid fanbases of any pop star, and with fans unable to see her perform in person, Disney brought the concert to them.
Premium Media 2020-11-25T19:26:15Z

BuzzFeed's HuffPost acquisition has kicked off talk of more digital media consolidation, and SPACs are already circling

Special Purpose Acquisition Companies armed with hundreds of millions of dollars are already evaluating a variety of digital media ventures.
Premium Media 2020-11-25T19:19:47Z

An RCA Records exec explains his 3 main strategies for making music take off on TikTok, which has become an essential marketing tool

RCA Records' digital marketing lead, Tarek Al-Hamdouni, walked Business Insider through the label's strategy for promoting artists and songs on TikTok
Premium Advertising 2020-11-25T18:40:29Z

Meet the top 36 public relations pros in the tech industry

With the techlash causing reputation problems in the tech industry, corporations are turning to these PR pros to court favor with the press.
Media 2020-11-25T18:34:34Z

The top 9 streaming TV shows this week, from Netflix's 'The Crown' to HBO Max's 'Titans'

Netflix's "The Crown" is gaining on Disney Plus' "The Mandalorian" as the most in-demand series in the US.
Media 2020-11-25T17:29:35Z

The top agents and managers for influencers on YouTube, Instagram, and TikTok

This week's rundown includes inside how ViacomCBS is casting and promoting a reality TV show using TikTok talent.
Media 2020-11-25T15:53:00Z

Filmmakers behind 'Greyhound,' 'Greenland,' and more say streaming and digital rentals rescued their mid-budget movies amid the pandemic — and it could lead to lasting change in Hollywood

Big-budget Hollywood tentpoles provide challenges for studios during the pandemic, while mid-budget movies benefit from alternatives to theaters.
Premium Media 2020-11-25T15:13:00Z

8 influencers share the exact media kits that got them brand deals on YouTube, Instagram, and TikTok

Business Insider spoke with 8 influencers on social media who shared the exact media kits they use to land sponsorships, which include rates.

The best offers from Insider Coupons

Premium Media 2020-11-25T14:59:07Z

Big media compensation revealed: From less than $100,000 to more than $100 million, here's how much executives from Fox, Netflix, News Corp., Disney, and more made in 2019

The people running the biggest media firms made an average of $20 million in 2019. Here are the details of the compensation payouts.
Premium Media 2020-11-25T14:08:00Z

An Instagram influencer with 1 million followers breaks down how much money she charges for sponsored content and the 8-page media kit she sends to brands

Alexa Collins, an Instagram influencer with 1.2 million followers, shares the media kit she uses to pitch brands.
Media 2020-11-25T02:01:00Z

THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them

This report examines the expanding range of ad-supported OTT services in the US, including both free and paid services; and how both consumers and advertisers are approaching them as contenders for their time and money.
Media 2020-11-25T01:02:00Z

Amazon's ad revenue in 2020 is set to grow 23.5% despite the pandemic

Amazon will increase its U.S. ad revenue to $13 billion this year, growing 23.5% when compared to 2019.
Advertising 2020-11-24T23:38:03Z

Change in media company leadership is in the air

This week in Insider Advertising: Across TV, digital and print news media, insiders are talking of transitions.
Politics 2020-11-24T21:08:00Z

Fox News settled a lawsuit with Seth Rich's parents, who sued the network after it spread conspiracy theories about the Democratic staffer who was shot and killed in 2016

The parents sued Fox News following baseless conspiracy theories that he was murdered in retribution for sharing DNC emails with Wikileaks.
Premium Media 2020-11-24T18:10:36Z

Netflix salaries revealed: Data shows how much content execs, engineers, marketers, and more made at the streaming service in 2020

Business Insider analyzed US work-visa data to gauge what Netflix offered to pay for content, marketing, engineering, and other key jobs.
Premium Advertising 2020-11-24T16:38:00Z

The podcast market is booming. Here are 5 audio firms that could be acquired next and who might buy them.

Experts speculated that podcast giant Wondery and monetization platform Headgum could be ripe for acquisition.
Premium Advertising 2020-11-24T16:17:00Z

Public relations giant BCW is starting to build e-commerce sites for clients, and it shows how the lines between PR and advertising are blurring

The firm says it already has a dozen clients for the service, which includes content marketing and performance media campaigns.

Newsmax CEO says Trump's baseless voter fraud claims are 'great for news' in off the rails interview

"He could have accepted the results, but I'm saying, 'Look at the amazing stuff that's done for the news business,'" the CEO said.
Premium Advertising 2020-11-24T16:02:00Z
Media 2020-11-24T15:34:00Z

Snapchat's TikTok competitor "Spotlight" is another step it's taking to compete with social media heavyweights

Snapchat's TikTok competitor "Spotlight" is another step it's taking to compete with social media heavyweights for influencers and marketing dollars.
Premium Media 2020-11-24T14:50:00Z

Star writers are making 6 figures on Substack, but most need different tactics. Here are 4 tips from successful creators who started from scratch.

Substack success stories have amateur writers signing up in droves, but most will need to follow a different strategy to earn a living.
Premium Media 2020-11-24T13:47:00Z

EXCLUSIVE: An interactive database of the top talent managers and agents for influencers and who they represent

We created an exclusive interactive database that gives an inside look at who is working with the top creators on social media in 2020.
Media 2020-11-24T13:00:00Z

Get a sneak peek into the most trusted social media platforms of 2020

Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2020 Digital Trust Enterprise Edge Report!
Media 2020-11-24T01:01:00Z

The Podcast Audience Report

In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
Advertising 2020-11-23T22:50:00Z

Conservative news upstarts are looking to cash in on Trump's viewers

Business Insider's top advertising and media stories for November 24.
Media 2020-11-23T22:01:00Z

Connected TV Trends 2020 Roundup

Advertiser investment in connected TV is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape.
Premium Media 2020-11-23T21:51:18Z
Media 2020-11-23T19:05:00Z

These are 10 of the most impactful slides from Netflix's groundbreaking culture deck

BI Prime offers a look at 10 of the most impactful slides from the Netflix culture deck that break down its management and cultural philosophy.
Media 2020-11-23T18:01:00Z

The Brand Investment in Esports Report

Business Insider Intelligence details the explosive growth of Sports, and breaks down the different channels brands can take to reach esports fans.
Media 2020-11-23T16:36:44Z

Netflix says 'The Queen's Gambit' is its biggest limited series yet — and it has a 100% critic score on Rotten Tomatoes

"The Queen's Gambit," which stars Anya Taylor-Joy, has been a hit with critics and audiences around the world.
Premium Media 2020-11-23T15:37:00Z

Video news startup The Recount lays out its plan to become a $200 million business as politics becomes boring again

Founders John Heilemann and John Battelle are expanding the coverage to areas like technology and culture.
Media 2020-11-23T15:09:00Z

Instagram will exceed 1 billion users worldwide this year, a milestone originally predicted for 2023

Instagram will exceed 1 billion users by the end of 2020, which hadn't been anticipated until 2023, and the growth was likely driven by the pandemic.
Premium Media 2020-11-23T14:58:00Z

ViacomCBS is betting that pitting aspiring TikTok stars against each other can lead to its next reality TV hit

AwesomenessTV, a division within ViacomCBS focused on digital content, released its TikTok reality show "AwesomenessTV's Next Influencer" on Sunday.
Premium Media 2020-11-23T14:00:00Z

Inside BuzzFeed and HuffPost's merger, where talk is turning to who will be HuffPost's next EIC and what BuzzFeed will buy next

As advertisers look for scale, insiders also are speculating about the new entity swallowing up more digital media and flipping it to a SPAC.
Advertising 2020-11-23T13:33:00Z

Inside Amazon: Everything we know about the e-commerce giant's growing advertising business

Amazon is building a giant ad business, but other retailers like Walmart and Instacart are trying to chip away at its dominance.
Media 2020-11-23T10:00:00Z

Sharp declines across UK traditional media will cut its total ad spend by 7.5% this year

The depth and impact of the global recession, along with the sharp economic downturn in the UK, signal a long and challenging road to recovery.
Media 2020-11-23T06:00:00Z

The Stories Slide Deck: How Stories stack up across social platforms

Business Insider Intelligence has compiled a slide deck that looks into how Stories work on Instagram and Snapchat, and how brands and publishers should be using the Stories feature to reach their audiences.
Insider Intelligence 2020-11-22T23:00:00Z

18 Big Tech Predictions for a COVID-19 Reality

We put together 18 Big Tech Predictions across Banking, Connectivity & Tech, Digital Media, Payments & Commerce, Fintech, and Digital Health.
Advertising 2020-11-22T22:36:00Z

Inside BuzzFeed and HuffPost's tie-up

Business Insider's top advertising and media stories for November 23.
Media 2020-11-22T16:00:00Z

THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023

Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
Media 2020-11-22T14:40:00Z

The top 9 shows on Netflix this week, from 'The Crown' to 'American Horror Story'

"The Crown" has returned, but it still couldn't top Netflix's reigning champion, "The Queen's Gambit."
Media 2020-11-22T14:04:00Z

The Top 5 Trends in Digital Media 2020

Learn how the maturation of social commerce, shifts in publisher revenue streams, and rise of connected TV will shake up the digital media industry.
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