Business Insider logo The words "Business Insider".
Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

Advertising

Premium Advertising 2021-01-06T17:35:20Z
2021-01-05T19:00:00Z

AI is reshaping the way brands and consumers engage with one another. Here's what tech leaders are saying.

Industry leaders discuss how technology — specifically AI— is pushing frontiers to innovate better consumer connections.
Premium Advertising 2021-01-05T16:12:31Z

The pitch deck ad giant IPG is using for its new CMO consultancy that's trying to take on Accenture and Deloitte

The consultancy, Black Glass, is trying to help marketers navigate the pandemic and evolving ad industry.
Advertising 2021-01-04T18:37:14Z

The top 27 software companies serving the public relations industry

Business Insider identified the leading firms that use technology to help clients monitor media coverage and manage crises.
Media 2021-01-02T03:01:00Z

Facebook ad revenue in 2020 will grow 4.9% despite the growing number of brands pulling campaigns

Facebook US digital ad revenues will increase by nearly 5% this year to $31.43 billion –– about $4.82 billion less than eMarketer predicted in March.
Tech 2021-01-01T20:15:23Z

Facebook's advertising integrity chief leaves company

Rob Leathern, Facebook Inc's chief of advertising integrity, is reported to have departed this week.
Media 2021-01-01T01:01:00Z

Google US ad revenues are projected to decline 5.3% in 2020

Google's US digital ad revenues will decline for the first time since eMarketer began estimating ad revenues at the world's leading digital publisher.
Premium Advertising 2020-12-29T13:35:07Z

20 firms that are helping big brands like Starbucks and Uber take their advertising in-house

They include independent and holding company-owned firms and provide services like content creation, media-buying, and measurement.
Premium Advertising 2020-12-29T13:27:29Z

8 big investors like Golden Gate Capital and Stagwell Group that are betting billions on public relations firms

They're increasingly looking for PR agencies and software companies to invest in or acquire.
Careers 2020-12-27T19:44:50Z

What it takes to be a hand model who earns $75,000 a year

Hand model RayMartell Moore explains what it takes to make it in his industry, how much he earns on a job, and how he takes care of his moneymakers.

$8 billion was spent on political ads during 2020. The election proved that money was mostly wasted.

$8 billion was spent on political ads in 2020 — the most in history — but there is little evidence those ads worked.
Media 2020-12-26T03:01:00Z

Facebook ad revenue in 2020 will grow 4.9% despite the growing number of brands pulling campaigns

Facebook US digital ad revenues will increase by nearly 5% this year to $31.43 billion –– about $4.82 billion less than eMarketer predicted in March.
Media 2020-12-25T01:00:00Z

Google US ad revenues are projected to decline 5.3% in 2020

Google's US digital ad revenues will decline for the first time since eMarketer began estimating ad revenues at the world's leading digital publisher.
Premium Tech 2020-12-23T00:01:00Z

Klarna's Instagram influencer ads got banned after 'irresponsibly' suggesting the buy now pay later service cheers people up

Swedish BNPL fintech decacorn Klarna has had four of its adverts banned by the UK's Advertising Standards ity (ASA).
Advertising 2020-12-22T14:59:48Z

CTV ad fraud schemes like the one Oracle exposed will become more common—but that won't affect marketers' spend

Ad fraud schemes like the one Oracle exposed will likely increase in the coming years, but that won't dampen demand for CTV inventory.
Tech 2020-12-22T10:36:29Z

Facebook and Google agreed to help each other out if they came under antitrust scrutiny, lawsuit alleges

The Wall Street Journal obtained an unredacted draft of a lawsuit filed against Google by a coalition of state attorneys general.
Retail 2020-12-21T21:44:19Z

The bizarre case of the sexy butt-flap onesie that has taken over the internet

People are being plagued by an ad for a sexy butt-flap onesie from unknown fast-fashion brand IVRose following them around the internet.
Premium Advertising 2020-12-21T19:47:36Z

PR firm APCO Worldwide just nabbed a top Oracle vet to help technology firms facing regulatory backlash

Firms like APCO see opportunity for growth as lawmakers try to reign in the tech industry.
Media 2020-12-19T03:00:00Z

Facebook ad revenue in 2020 will grow 4.9% despite the growing number of brands pulling campaigns

Facebook US digital ad revenues will increase by nearly 5% this year to $31.43 billion –– about $4.82 billion less than eMarketer predicted in March.
Media 2020-12-18T01:01:00Z

Google US ad revenues are projected to decline 5.3% in 2020

Google's US digital ad revenues will decline for the first time since eMarketer began estimating ad revenues at the world's leading digital publisher.
Loading Something is loading.
View more
Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.