Advertising
Sweden's Oatly is expected to IPO this year. Here's how its popularity soared on its quirky grassroots marketing.
Oatly has focused on grassroots marketing using irreverent messages.
AI is reshaping the way brands and consumers engage with one another. Here's what tech leaders are saying.
Industry leaders discuss how technology — specifically AI— is pushing frontiers to innovate better consumer connections.
The pitch deck ad giant IPG is using for its new CMO consultancy that's trying to take on Accenture and Deloitte
The consultancy, Black Glass, is trying to help marketers navigate the pandemic and evolving ad industry.
The top 27 software companies serving the public relations industry
Business Insider identified the leading firms that use technology to help clients monitor media coverage and manage crises.
Facebook ad revenue in 2020 will grow 4.9% despite the growing number of brands pulling campaigns
Facebook US digital ad revenues will increase by nearly 5% this year to $31.43 billion –– about $4.82 billion less than eMarketer predicted in March.
Facebook's advertising integrity chief leaves company
Rob Leathern, Facebook Inc's chief of advertising integrity, is reported to have departed this week.
Google US ad revenues are projected to decline 5.3% in 2020
Google's US digital ad revenues will decline for the first time since eMarketer began estimating ad revenues at the world's leading digital publisher.
20 firms that are helping big brands like Starbucks and Uber take their advertising in-house
They include independent and holding company-owned firms and provide services like content creation, media-buying, and measurement.
8 big investors like Golden Gate Capital and Stagwell Group that are betting billions on public relations firms
They're increasingly looking for PR agencies and software companies to invest in or acquire.
What it takes to be a hand model who earns $75,000 a year
Hand model RayMartell Moore explains what it takes to make it in his industry, how much he earns on a job, and how he takes care of his moneymakers.
$8 billion was spent on political ads during 2020. The election proved that money was mostly wasted.
$8 billion was spent on political ads in 2020 — the most in history — but there is little evidence those ads worked.
Facebook ad revenue in 2020 will grow 4.9% despite the growing number of brands pulling campaigns
Facebook US digital ad revenues will increase by nearly 5% this year to $31.43 billion –– about $4.82 billion less than eMarketer predicted in March.
Google US ad revenues are projected to decline 5.3% in 2020
Google's US digital ad revenues will decline for the first time since eMarketer began estimating ad revenues at the world's leading digital publisher.
Klarna's Instagram influencer ads got banned after 'irresponsibly' suggesting the buy now pay later service cheers people up
Swedish BNPL fintech decacorn Klarna has had four of its adverts banned by the UK's Advertising Standards ity (ASA).
CTV ad fraud schemes like the one Oracle exposed will become more common—but that won't affect marketers' spend
Ad fraud schemes like the one Oracle exposed will likely increase in the coming years, but that won't dampen demand for CTV inventory.
Facebook and Google agreed to help each other out if they came under antitrust scrutiny, lawsuit alleges
The Wall Street Journal obtained an unredacted draft of a lawsuit filed against Google by a coalition of state attorneys general.
The bizarre case of the sexy butt-flap onesie that has taken over the internet
People are being plagued by an ad for a sexy butt-flap onesie from unknown fast-fashion brand IVRose following them around the internet.
PR firm APCO Worldwide just nabbed a top Oracle vet to help technology firms facing regulatory backlash
Firms like APCO see opportunity for growth as lawmakers try to reign in the tech industry.
Facebook ad revenue in 2020 will grow 4.9% despite the growing number of brands pulling campaigns
Facebook US digital ad revenues will increase by nearly 5% this year to $31.43 billion –– about $4.82 billion less than eMarketer predicted in March.
Google US ad revenues are projected to decline 5.3% in 2020
Google's US digital ad revenues will decline for the first time since eMarketer began estimating ad revenues at the world's leading digital publisher.