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Premium Media 2020-11-27T19:01:07Z
Danielle Weisberg Carly Zakin theSkimm founders

10 digital media companies that are hot acquisition targets, including Patch and TheSkimm

Business Insider asked eight digital media experts to predict which digital media companies that could get acquired in the coming months.
Premium Advertising 2020-11-27T18:46:00Z
happiest season hulu

16 companies that ad buyers say are benefitting the most as advertisers start spending again

They include new ad sellers like Instacart and TikTok and traditional media companies like NBCUniversal and Condé Nast.
Premium Tech 2020-11-27T18:35:38Z
google org chart 4x3

Meet the 15 executives in Google CEO Sundar Pichai's trusted inner circle who are leading the company's most critical businesses

Sundar Pichai's inner circle of advisors is called Google Leads, a group of 15 executives from across the company's most critical areas.
Premium Advertising 2020-11-27T18:34:42Z

Wall Street is in love with digital ad stocks again — but investors could be missing a big blind spot

Adtech stocks are up 57% year-to-date, but some experts say the gains aren't sustainable.
Premium Advertising 2020-11-27T18:08:04Z

Meet the 40 rising stars of Madison Avenue revolutionizing advertising in 2020

These are the up-and-coming ad pros that are orchestrating breakthrough creative campaigns, helping marketers harness data, and more.
Premium Media 2020-11-27T14:50:24Z

3 strategies for getting songs to trend on TikTok, according to an RCA Records exec who says the app has become a key marketing tool

RCA Records' digital marketing lead, Tarek Al-Hamdouni, walked Business Insider through the label's strategy for promoting artists and songs on TikTok
Premium Media 2020-11-27T13:56:54Z

BuzzFeed's acquisition of HuffPost has kicked off speculation of more digital media tie-ups, and SPACs are already circling

Special Purpose Acquisition Companies armed with hundreds of millions of dollars are already evaluating a variety of digital media ventures.
Media 2020-11-26T14:05:00Z

Sign up for the Chart of the Day Newsletter

The Chart of the Day newsletter is a daily email packed with data and key statistics on the biggest trends in today's most disruptive industries.
Tech 2020-11-26T04:27:49Z

Facebook's AI-fueled attempt to block bad ads is hurting legitimate small business owners — and its 'pay-to-play' customer support is leaving them stranded ahead of the holiday shopping season

When Facebook incorrectly bans ads, smaller advertisers say they pay the price because of slow, opaque, and inconsistent customer support.
Premium Advertising 2020-11-25T18:40:29Z

Meet the top 36 public relations pros in the tech industry

With the techlash causing reputation problems in the tech industry, corporations are turning to these PR pros to court favor with the press.
Media 2020-11-25T17:29:35Z

The top agents and managers for influencers on YouTube, Instagram, and TikTok

This week's rundown includes inside how ViacomCBS is casting and promoting a reality TV show using TikTok talent.
Premium Media 2020-11-25T15:13:00Z

8 influencers share the exact media kits that got them brand deals on YouTube, Instagram, and TikTok

Business Insider spoke with 8 influencers on social media who shared the exact media kits they use to land sponsorships, which include rates.
Premium Media 2020-11-25T14:08:00Z

An Instagram influencer with 1 million followers breaks down how much money she charges for sponsored content and the 8-page media kit she sends to brands

Alexa Collins, an Instagram influencer with 1.2 million followers, shares the media kit she uses to pitch brands.
Advertising 2020-11-24T23:38:03Z

Change in media company leadership is in the air

This week in Insider Advertising: Across TV, digital and print news media, insiders are talking of transitions.
Premium Advertising 2020-11-24T16:38:00Z

The podcast market is booming. Here are 5 audio firms that could be acquired next and who might buy them.

Experts speculated that podcast giant Wondery and monetization platform Headgum could be ripe for acquisition.
Premium Advertising 2020-11-24T16:17:00Z

Public relations giant BCW is starting to build e-commerce sites for clients, and it shows how the lines between PR and advertising are blurring

The firm says it already has a dozen clients for the service, which includes content marketing and performance media campaigns.
Premium Advertising 2020-11-24T16:02:00Z
Advertising 2020-11-24T15:00:00Z

B2Bs are figuring out how to stay in business, operate, and recover in a COVID-19 world

Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover.
Premium Media 2020-11-24T13:47:00Z

EXCLUSIVE: An interactive database of the top talent managers and agents for influencers and who they represent

We created an exclusive interactive database that gives an inside look at who is working with the top creators on social media in 2020.
Media 2020-11-24T01:01:00Z

The Podcast Audience Report

In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
Advertising 2020-11-23T22:50:00Z

Conservative news upstarts are looking to cash in on Trump's viewers

Business Insider's top advertising and media stories for November 24.
Premium Advertising 2020-11-23T16:16:00Z
Premium Media 2020-11-23T15:37:00Z

Video news startup The Recount lays out its plan to become a $200 million business as politics becomes boring again

Founders John Heilemann and John Battelle are expanding the coverage to areas like technology and culture.
Premium Media 2020-11-23T14:58:00Z

ViacomCBS is betting that pitting aspiring TikTok stars against each other can lead to its next reality TV hit

AwesomenessTV, a division within ViacomCBS focused on digital content, released its TikTok reality show "AwesomenessTV's Next Influencer" on Sunday.
Tech 2020-11-23T14:00:00Z

Snapchat is launching a TikTok-like tab called Spotlight and offering users $1 million to submit entertaining posts

Snapchat Spotlight will highlight the most entertaining posts submitted by creators in a dedicated feed.
Premium Media 2020-11-23T14:00:00Z

Inside BuzzFeed and HuffPost's merger, where talk is turning to who will be HuffPost's next EIC and what BuzzFeed will buy next

As advertisers look for scale, insiders also are speculating about the new entity swallowing up more digital media and flipping it to a SPAC.
Advertising 2020-11-23T13:33:00Z

Inside Amazon: Everything we know about the e-commerce giant's growing advertising business

Amazon is building a giant ad business, but other retailers like Walmart and Instacart are trying to chip away at its dominance.
Premium Advertising 2020-11-23T13:30:00Z

PR industry salaries revealed: How much top firms like Edelman, Teneo, and FTI pay employees, from analysts to consultants

A senior consultant at FTI can make $100,000 while a Teneo VP makes up to $215,000.
Advertising 2020-11-22T22:36:00Z

Inside BuzzFeed and HuffPost's tie-up

Business Insider's top advertising and media stories for November 23.
Premium Media 2020-11-20T15:43:00Z
Media 2020-11-20T15:42:48Z

EXCLUSIVE: TikTok star Larray, who has 19 million followers, has signed with the talent agency A3 Artists Agency

Larray (Larri Merrit) plans to make an EP, post more on YouTube, and go on tour when it is safe to do so, according to A3 Artists Agency.
Premium Media 2020-11-20T14:08:00Z

An Amazon warehouse worker explains how he became a TikTok star by secretly filming his job and what happened when HR found out

An Amazon warehouse worker gained 600,000 TikTok followers and over 7 million "likes" by posting videos on the job.
Premium Careers 2020-11-20T12:38:41Z

Waze CMO Erin Clift has had a string of coveted marketing jobs at Google and Spotify — here are her 4 tips for landing a similar role

If you want to work for big tech brands you have to network, read the news, be open-minded, and think outside the box, according to Erin Clift.
Advertising 2020-11-19T23:00:00Z

BuzzFeed is buying HuffPost

Business Insider's top advertising and media stories for November 20.
Premium Advertising 2020-11-19T20:35:00Z

Here's why Mondelez is banking on customized Oreos and Sour Patch Kids to keep people shopping as online sales surge in the pandemic

Its efforts include a new site called OreoID where people can people design their own cookies.
Media 2020-11-19T18:43:31Z

BuzzFeed strikes deal to buy HuffPost from Verizon Media

BuzzFeed CEO Jonah Peretti, who helped launch The Huffington Post, will run both BuzzFeed and HuffPost after the deal closes.
Premium Media 2020-11-19T14:24:09Z

How the 'Planet Money' TikTok account has become a breakout hit through careful scripting, engaging in the comments, and making a 24-year-old its star

"Planet Money" is one of the few traditional media brands that have successfully ported their content over to TikTok.
Media 2020-11-19T14:01:00Z

Sign up for the Chart of the Day Newsletter

The Chart of the Day newsletter is a daily email packed with data and key statistics on the biggest trends in today's most disruptive industries.
Premium Media 2020-11-19T13:39:00Z

How much money nano influencers can get paid on Instagram, YouTube, and TikTok, according to 4 creators

We spoke with 4 'nano' influencers all under 10,000 followers on how they negotiate brand deals and what they charge on average.
Media 2020-11-19T12:57:48Z

Inside ESPN's exit from dedicated esports coverage and what it means for media

This week's rundown includes examples of real media kits influencers use to land brand sponsorships on YouTube, Instagram, and TikTok.
Premium Advertising 2020-11-19T12:57:00Z

General Mills' online sales have doubled as people shop from 合约数字币和虚拟币home — here's how it's adapting its websites to keep people shopping

It's taking advantage of people cooking at 合约数字币和虚拟币home by emphasizing content on its brand sites like Pillsbury and Betty Crocker.
Premium Advertising 2020-11-19T12:51:00Z

5 experts predict how a Biden administration could crack down on the advertising and tech industries

Potential goals range from a federal privacy law to scrutiny of how cable companies collect user data.
Premium Media 2020-11-19T12:48:00Z

David Bradley has talked to 100 people in his search for The Atlantic's next CEO. Who in the world are they? We found some names.

They include people from the worlds of journalism, publishing, and advertising sales.
Advertising 2020-11-18T22:54:00Z

More advertisers are taking marketing in-house — meet the firms helping them make the move

Business Insider's top advertising and media stories for November 19.
Premium Advertising 2020-11-18T21:36:56Z

PR giant Edelman shares its playbook for taking on ad agencies, with a 600-person advertising team and client wins like Ikea and Asics

The largest public-relations agency has hired a slew of adland vets and is trumpeting wins like Ikea, Asics, and Tazo.
Premium Advertising 2020-11-18T20:29:26Z

Meet 20 firms helping big brands like Sprint and Unilever take their advertising in-house

These independent and holding company-owned firms are helping brands in areas like content creation, media-buying, and measurement.
Advertising 2020-11-18T15:04:00Z

Seeking nominations for the hottest adtech companies of 2020

We're looking to spotlight public and private adtech companies that are driving change and their employees who have been instrumental to that change.
Premium Media 2020-11-18T14:11:52Z

A YouTube star breaks down how much money he spends on videos with expensive stunts like filling a pool with liquid nitrogen or building a massive trampoline tower

YouTube star Carter Sharer broke down how much money a big-budget video costs him and how he plans his filming with Team RAR.
Premium Advertising 2020-11-18T12:39:00Z
Premium Advertising 2020-11-18T12:27:00Z

PR giant Edelman's CEO lays out how the firm recovered half of its decline after revenue fell as much as 30% in some markets in the pandemic

Richard Edelman said new business has come from doing creative assignments and helping companies trying to repair reputational damage.
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